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At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty movado to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium stelo in the shop window, many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. movado Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every stelo watch manufacturer followed Rolex movado and offers waterproof watches.

At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty movado to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium stelo in the shop window, many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. movado Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every stelo watch manufacturer followed Rolex movado and offers waterproof watches.

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