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At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still movadolancy had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium in the shop window, many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof watches.

At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still movadolancy had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium in the shop window, many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof watches.

Intended for professionals, TAG Heuer’s Specialists models reflect more than 140 years of expertise. The Pilot chronograph provides the essential calculations for navigation by land, sea and air. Cut from a single block of steel, water-resistant to 1000 meters, equipped with a screw-in crown and unidirectional turning bezel with large ratchet, the movadolancy 1000 M is designed to withstand extreme depths. The Searacer chronograph, developed with professional sailors who include Chris Dickson and Pierre Fehlmann, offers totally new functions : the countdown ''Regatta'' (10, 6 or 5 minutes), the restart function and the 1/10th chronograph movadolancy function. Stretching beyond one''s limits. The TAG Heuer image has always been closely associated with that of high-level competition.

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