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At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium in the shop window, many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof swatchwatches watches.

At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium in the shop window, many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof swatchwatches watches.

Soon after its launch in 1952, the NAVITIMER chronograph became a favorite with pilots. In addition to its ability to measure short times, this wrist instrument is equipped with a "navigation computer", a circular slide rule able to handle all airborne navigation calculations, such as climbing times swatchwatches or fuel consumption rate, and even to convert miles into nautical miles or kilometers. This first NAVITIMER was officially chosen by the AOPA (Aircraft Owners and Pilots Association), encompassing pilots from around the world. Today, this model has lent its name to a line of original mechanical chronographs, featuring a wealth of exclusive technical features and naturally all fitted with the famous slide rule. The PROFESSIONAL line encompasses the BREITLING chronographs most specifically tailored to the world of aviation. From the EMERGENCY built-in microtransmitter to the electronic sophistication of the B-1, along with the ease of handling typical of AEROSPACE models, BREITLING places its finest technology in the service of pilots.

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