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birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He watch was one of the first to understand the importance of the interchangeability band of parts for rationalising production, thereby improving precision and reliability of mechanical watches. He grouped together all the different areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies was born. Through its numerous innovations, ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the history of Bertolucci, the year a new and truly innovative watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through the hippodrome-shaped case, it draws on swiss the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve is delicately extended to the bracelet army to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century.

birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He watch was one of the first to understand the importance of the interchangeability band of parts for rationalising production, thereby improving precision and reliability of mechanical watches. He grouped together all the different areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies was born. Through its numerous innovations, ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the history of Bertolucci, the year a new and truly innovative watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through the hippodrome-shaped case, it draws on swiss the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve is delicately extended to the bracelet army to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century.

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