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TAG Heuer is a leading producer of prestigious Swiss sports watches and chronographs sold under one of the world''s most widely recognized luxury brand names.The name "TAG Heuer" is instantly recognizable worldwide; undeniably original. It has a personality and a style all of its own. swiss Unconventional, original, fast moving - these are just some of the qualities immediately associated army with the TAG Heuer brand. Tracing its roots to a workshop founded in 1860 by Edouard Heuer, TAG Heuer has a long tradition of technological innovation in precision timepieces, swiss including stopwatches and water-resistant watches Reflecting this heritage, the TAG Heuer brand has long been closely associated with the world of competitive sports,

TAG Heuer is a leading producer of prestigious Swiss sports watches and chronographs sold under one of the world''s most widely recognized luxury brand names.The name "TAG Heuer" is instantly recognizable worldwide; undeniably original. It has a personality and a style all of its own. swiss Unconventional, original, fast moving - these are just some of the qualities immediately associated army with the TAG Heuer brand. Tracing its roots to a workshop founded in 1860 by Edouard Heuer, TAG Heuer has a long tradition of technological innovation in precision timepieces, swiss including stopwatches and water-resistant watches Reflecting this heritage, the TAG Heuer brand has long been closely associated with the world of competitive sports,

At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium in the shop window, many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. army Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof watches.

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