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At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium heuer in the shop window, many people were convinced. Around the world one could see windows watches of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof watches.

At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium heuer in the shop window, many people were convinced. Around the world one could see windows watches of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof watches.

birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts band for rationalising production, thereby improving precision and reliability of mechanical watches. He grouped together all the different areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies tag was born. Through its numerous innovations, ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the heuer history of Bertolucci, watches the year a new and truly innovative watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through the hippodrome-shaped case, it draws on the concept of the pebble, which lies at the heart of the brand''s creative inspiration. band Its pronounced curve is delicately extended to the bracelet to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century.

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