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birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts for rationalising tag production, thereby improving precision and reliability of mechanical watches. He grouped together all the different watch areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies was born. Through its numerous innovations, ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the history of Bertolucci, the year a new and truly innovative watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through the hippodrome-shaped case, it draws on the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve is delicately extended to the bracelet to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century.

birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts for rationalising tag production, thereby improving precision and reliability of mechanical watches. He grouped together all the different watch areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies was born. Through its numerous innovations, ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the history of Bertolucci, the year a new and truly innovative watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through the hippodrome-shaped case, it draws on the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve is delicately extended to the bracelet to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century.

CONSTELLATION (Elegance): OMEGA''s tag flagship line, the "star" of the collection worn by such world-famous celebrities as Cindy Crawford, Martina Hingis, Pierce Brosnan and Ernie Els. A highly identifiable watch: four claws, Roman numerals engraved on the bezel, and extremely accurate - with a long tradition of chronometer records! SEAMASTER (Sport): accurate, robust, resistant, the watch with cutting-edge technology and materials (titanium, tantalum). This handsome watch, designed for professional divers or business and leisure wear, is worn by Sir Peter Blake and the winners of the America''s cup, by the world''s fastest swimmer Alexander Popov and by film star Pierce Brosnan. It''s the watch watch which saves the life of "The World Is Not Enough" hero, James Bond himself!

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