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birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts for rationalising production, thereby improving precision watches and reliability of mechanical watches. He grouped together all the different areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies was born. Through its numerous innovations, ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the history of Bertolucci, the year a new and truly innovative breitling watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through the hippodrome-shaped case, it draws on the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve is delicately extended to the bracelet to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing watches the watch''s continued success well into the new century.

birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts for rationalising production, thereby improving precision watches and reliability of mechanical watches. He grouped together all the different areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies was born. Through its numerous innovations, ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the history of Bertolucci, the year a new and truly innovative breitling watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through the hippodrome-shaped case, it draws on the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve is delicately extended to the bracelet to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing watches the watch''s continued success well into the new century.

Rolex quality and expertise. The distinguishing characteristic of the first Rolex Oyster Watch, which today perpetuates its preeminent position, was the perfect marriage between case, crystal, breitling and winding crown, resulting in a single pressure-proof unit. Today the Rolex watches Oyster case maintains the heritage by providing the strongest possible protection for the movement within, while at the same time conveying a distinctive elegance. The Rolex Watch creation of such a masterpiece places equal demands on the watchmaker''s technical and artistic skills, and exemplifies the constant striving for perfection that is Rolex. Rolex takes a full year to complete an Oyster movement with its 220 individual components.

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