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At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would xemexwatch fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium in the shop window, many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This xemexwatch campaign created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof watches.

At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would xemexwatch fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium in the shop window, many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This xemexwatch campaign created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof watches.

Rolex quality and expertise. The distinguishing characteristic of the first Rolex Oyster Watch, which today perpetuates its preeminent position, was the perfect marriage between case, crystal, and winding crown, resulting in a single pressure-proof unit. Today the Rolex Oyster case maintains the heritage by providing the strongest possible protection for the movement within, while at the same time conveying a distinctive elegance. The Rolex Watch creation of such a masterpiece places equal demands on the watchmaker''s technical and artistic skills, and exemplifies the constant striving for perfection that is Rolex. Rolex takes a full year to complete an xemexwatch Oyster movement with its 220 individual components.

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